Psychology Dictionary

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Psych. Definitions: L Lateral Geniculate Nucleus Lateral Inhibition Left Hemisphere Lens Lesion Letter Span Lexical Decision Task Limbic System Linguistic Universals Linguistics Local Representation Localization of Function Long Term Recency Loss Aversion

Psychology >> Online Dictionary of Psychology Terms >> Loss Aversion

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Loss Aversion

Loss aversion is a tendency to be far more sensitive to losses than to gains.

Loss aversion is often accompanied by a willingness to take chances in hopes of avoiding losses.

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