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Psychology >>
Psychology Dictionary >> Stroop Effect
Stroop Effect
Stroop effect is a classic demonstration of automaticity.
In it people are asked to name the colour of ink used to print a word, and the word itself is a colour name.
For example, research participants might see the word 'yellow' printed in blue ink, and are required to say 'blue'.
Considerable interference is observed in this task, with participants apparantly unable to ignore the word's content, even though it is irrelevant to their task.
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